The global winter clothing market has always been a lucrative one because as temperatures start to drop, sales of most wearable brands through its retail and online channels continue to grow. . Not only does climate change need a whole new wardrobe, but the festive season of Christmas in Europe, Thanksgiving in the US, and wedding season in India among others is also making people splurge on new clothes. clothing set exclusively for occasions during the winter months. According to the latest research by Future Market Insight, the global winter clothing market is expected to grow at a CAGR of around 5% through 2031, surpassing a valuation of $280 billion in 2020. fluctuating events in raw material prices, suppressing the increase in market volume, and responding to the growing demand for premium brands, manufacturers are limiting their efforts to premium brands in their winter clothes.
Focus on innovation for sports brands
Winter sports as a cold-weather recreation is a huge profit-generating segment for many brands as the younger generation on the fitness journey and disposable income exceed apparel expectations. winter high fashion branded. The economies of Europe and the United States earn billions of dollars each year from winter recreational sports such as hiking, fishing, skiing, ice fishing, and outdoor ice hockey. continued for long months with low temperatures and lots of snow
To monetize the winter sports segment, some brands like Oros Apparel in September 2018 released Solarcore insulation, a space-based insulation that makes one of the jackets. The warmest winter on the market. The company has cleverly used aerogel material technology, originally designed for spacesuits for NASA astronauts, to build smart winter wear for young people.
Wellness is the key focus this winter
With health being the main focus after the Covid years, almost all age groups are now participating in winter activities including games and fun in the snow, which has increased the demand for the category Winter investments include wool, coats, shoes, gloves, socks, and more.
Research reveals that stakeholders are focusing on a variety of marketing approaches, including celebrity endorsements, product premiumization, marketing campaigns, events, and developing a technical presence. number to interact directly with customers. Due to these factors, the winter clothing market will likely expand faster shortly.
The study estimates that the winter wear jackets and jackets market accounts for a fairly high-value share. And throughout the show, the category is predicted to maintain its dominance. The U.S. is expected to account for a significant market share of 83% in North America.
Two years of Covid made consumers’ winter clothing shopping behavior more thoughtful rather than impulsive, leaving them at a loss. However, there is always light at the end of the tunnel as it is this pandemic that has now boosted the profits of winter clothing brands as there has been a greater shift towards the ease of online shopping along with the increase in popularity. The bigger urge is to get out in the snow in the winter of 2022.
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